Precision acquires SaaS Academy
Read more →Matt Verlaque
127 articles by Matt Verlaque.
How To Build a SaaS Sales Funnel
Learn to build and optimize your SaaS sales funnel while converting high-quality leads and monitoring your [churn rate](/blog/saas-company-valuation-metrics). Find out every
ARR and MRR Growth Strategies for SaaS Founders
Two of the most important data points for any SaaS business are ARR (annual recurring revenue) and MRR (monthly recurring revenue). These key metrics can tell you several things about how your busines
21 Best Software as a Service (SaaS) Examples
There’s a reason you’re hearing about new [SaaS](/blog/what-is-saas) businesses everywhere you go. As a business model, Software as a Service is objectively one of the most
Understanding the SaaS Business Model
Of all the new kinds of enterprise solutions made available by the advent of the internet, one of the most disruptive, most useful and most recent has been the software as a service ( [SaaS](https://w
5 Common SaaS Growth Myths Debunked
Growing your SaaS company isn't about luck. It's not about doing more things, or implementing new tools.
17 Fast Growing SaaS Startups to Follow
More businesses are utilizing SaaS solutions around the world. Estimates project that [80% of firms](/blog/saas-statistics) in the market use at least one SaaS application.
B2B SaaS Ads for Facebook: Copy that Converts
If you had only a few seconds to convince someone that your SaaS product could meet their needs, how would you do it? One of the keys to creating an effective ad lies in tailoring your message to the
Step-by-Step Guide to LinkedIn Prospecting
The sales industry has come a long way, hasn’t it? If you have a background in sales but are new to [SaaS](/blog/what-is-saas), you’ve probably figured out that you’re playi
What is Software as a Service (SaaS)
Software-as-a-service (SaaS) is a cloud-based, on-demand software delivery model that has permanently changed the global tech space. SaaS is rapidly growing, and as an industry, is expected to reach a
A Complete Guide to SaaS Sales
Of all the industries experiencing a boom, SaaS (Software-as-a-Service) is leading the pack. SaaS sales reps enjoy a highly lucrative career path, and any one of them can attest that this is one of th
What is Negative Churn and How to Achieve It
Negative churn is truly the holy grail of SaaS metrics. Once you have an understanding of how to achieve it, you will have unlocked virtually unlimited revenue growth potential. It’s time to stop thin
How to Create a SaaS Pitch Deck (with Examples)
You’ve got your product. You’ve visualized the growth potential of your SaaS company. You have a stellar marketing plan. But without investors, you’re dead in the water.
What is Net Revenue Retention and How to Calculate it
The success of your SaaS business can be measured with many different metrics. You’re no stranger to using formulas to figure out how well your business is doing. If you’re not already focusing on net
Proven SaaS Growth Strategies to Scale Your Business
You know better than anyone that SaaS companies can’t be successful without a comprehensive plan to grow. It’s great that you’ve launched your startup and onboarded some paying customers, but now that
7 Benefits of SaaS for Businesses
If your leads are considering ditching their on-premise software in favor of moving to SaaS for their businesses, then this one's for you. I’ve broken down the basics for you in order to help you expl
SaaS Financing at Every Stage
So, you’ve got an idea for a great SaaS business. You’ve done your research into the business model, you’ve gotten an idea of what your upfront costs will be, and now you’re ready to find out what you
46 SaaS Industry Stats and Insights
- The SaaS industry is predicted to have a market volume of **$344 billion by 2027**
12 SaaS Marketing Strategies for Massive Growth
If you’re wondering whether you need to explore new marketing strategies to effectively sell your SaaS product, the answer is probably yes. You want to grow your startup and achieve measurable results
SaaS vs PaaS vs IaaS: Examples, Pros And Cons
The cloud is an invaluable resource upon which modern businesses are invariably reliant. My career is built on the cloud. I want to help you get the most out of it.
How to Sell SaaS B2B
The SaaS industry is already a multi-billion dollar industry, and it's continuing to expand. The industry has a compounded annual growth rate of 11%, according to Grand
SaaS Free Trial Email Sequences and How to Use Them
Software-as-a-service (SaaS) is a fast-growing business model with plenty to offer today’s tech companies. There’s also a growing amount of competition in this market, which means companies must stand
A Complete Guide to SaaS Product Development
In today's dynamic and technology-driven world, Software-as-a-Service (SaaS) has emerged as a game-changing solution for businesses eager to offer exceptional software solutions to their customers. Wi
SaaS Churn Rate: How to Measure and Reduce It
Imagine this: You've poured your heart and soul into creating an amazing Software as a Service (SaaS) product. It's sleek, it's smart, and it's designed to solve real pain points for your customers. T
How AI Is Revolutionizing The SaaS Industry
Artificial intelligence (AI) has been causing a stir and capturing the imagination of the tech industry for quite some time now! With its power to analyze vast amounts of data and make intelligent dec
9 SaaS Trends And Predictions
Are you prepared to ride the wave of the SaaS industry's meteoric rise? Like a powerful force of nature, Software as a Service is sweeping through the tech world at lightning speed. With thrilling bre
How to Calculate Customer Acquisition Cost (CAC)
Starting a successful SaaS business is an exciting challenge that requires a keen eye for planning, an innovative marketing approach, and a knack for salesmanship to attract new customers and create a
Essential Roles of a Customer Success Manager
Customer success managers are the secret sauce behind many of today's successful SaaS businesses. They are the glue that holds together a company's customer service, marketing, and sales teams—ensurin
A Full Guide to SaaS Financial Models
SaaS financial models are documents that outline your SaaS business’s financial performance and projections for you and your investors. This can be challenging for entrepreneurs (and even some CFOs) b
What Is The Rule Of 40 And How To Calculate It?
Measuring metrics is crucial for any business trying to excel in the SaaS industry. Without benchmarks, companies wouldn’t be able to make informed decisions about what to do next, especially in the e
Best SaaS Startup Ideas (With Examples)
As business moves more and more into the digital realm, it’s no surprise that SaaS companies are constantly innovating on new enterprise tools and solutions. From team collaboration and content planni
What is SaaS Marketing? The Full Guide
SaaS marketing is a type of marketing that's designed to promote software-as-a-service products. Any kind of SaaS business including subscription-based service, web-based software, and hosted software
The Roles and Responsibilities of a Startup CEO
Most of us have thought about what it might be like to be entrepreneurs. Those of us who have actually done it know that it requires a lot of patience and skill. Otherwise, why would [only 40%](https:
What Is a SaaS Company?
No matter where you turn, [consumers and companies use SaaS (Software as a Service) on a daily basis](/blog/saas-statistics). Whether you watch movies on Netflix or host a c
How to Organize Your SaaS Company Structure
Your company's structure plays a vital role in the success of your [SaaS sales](/blog/saas-sales-pipeline) pipeline. Applying the right company structure to your SaaS busine
What is a Business Playbook and How to Write One?
Running a business is tough, and every entrepreneur knows it. And it only gets more challenging as your business expands, especially if you don’t have clear plans and guidelines for your team to follo
Put Lead Nurturing on Autopilot With This SaaS Email Marketing Framework
Can you guess the missing link in most SaaS marketing funnels?
Top-of-Funnel Marketing 101: A Surefire Model for Scaling Any Channel
You want to know why so many SaaS founders struggle to grow their top-of-funnel marketing?
5 Rules for Creating MRR-Revving Lead Magnets in Minutes (Not Hours)
What sets SaaS founders who’ve scaled beyond $50K/MRR apart from those struggling 60 hours a week to book a few demos?
A Step-By-Step Guide To Predictable Demand Generation For SaaS
Remember when you thought creating and launching your product was the most difficult task in the world?
How to Create a Customer Health Score
People don’t go to the doctor only when they’re sick. They also go for the occasional checkup to make sure their bodies are functioning properly. Even when everything seems to be going well, you still
How to Calculate SaaS Customer Lifetime Value (LTV)
There’s a reason Dan Martell and other marketing masters have been touting SaaS metrics like customer lifetime value. While such statistics might seem vague or meaningless, they can have a massive imp
5 Overlooked SaaS Startup Costs
When starting a SaaS company, many costs are often overlooked. Several factors can impact how much you spend setting up your business, from the development process to marketing and audience building.
ARR (Annual Recurring Revenue): How to Calculate It
Annual recurring revenue (ARR) is a term used in subscription-based businesses to indicate the amount of revenue that is committed and recurring on an annual basis.
How to Grow Your SaaS Business Faster
With numerous new SaaS startups emerging every year, competition is growing. Learn how to grow your SaaS business faster & stay ahead of the crowd.
SaaS Startups With VC Funding
Entrepreneurship is usually a pretty exciting journey, whether alone or with a co-founder. The opportunity to attract venture capital through a seed round or Series B round to let your big SaaS idea s
Your Guide to SaaS Pricing Strategies With Examples
- [What is a SaaS Pricing Strategy?](/blog/saas-pricing-strategies#saas-pricing-strategy)
How to Start a SaaS Company
- [What Is A SaaS Company?](/blog/how-to-start-a-saas-company#what-is-a-saas)
Top SaaS Startup Communities
Starting and running your own SaaS business can be exciting and rewarding. But the process also comes with lots of challenges that can make you want to toss in the towel more than once. Surrounding yo
The Detailed Guide to SaaS Pricing Models
The SaaS industry is fiercely competitive. Every company must find a way to stand out in the crowd. One effective way to operate more efficiently and improve profit margins is to have a good pricing s
What is the SaaS Magic Number?
Hitting your SaaS magical number is less about random luck and more about strategic plans.
Top Strategies to Effectively Scale Your SaaS Business
Are you looking for ways to grow your SaaS business?
SaaS Valuation Template: SaaS Valuation Multiples
SaaS valuation is an essential concept for owners, investors, and buyers. With more than [80% of businesses using at least one SaaS product](/blog/saas-statistics), it's no
ARR Vs. MRR - Choosing the right metric for your SaaS business
MRR (Monthly Recurring Revenue) is possibly the most important metric for a SaaS company. ARR (Annual Recurring Revenue or sometimes used to refer to Annualized Run Rate) is a related metric but with
What is MRR? How is Monthly Recurring Revenue calculated?
Metrics are the keys to success in any business. One of the most significant financial metrics used to measure the health of a subscription-based business is the MRR.
Friendventory: The Right Way To Cut People Out of Your Life
The #1 decision effecting your ability to kick ass in life is making a conscious decision as to who you spend time with.
The 5 Pages You Need (And The Questions They Answer) For Your Software Website
Have you ever struggled with your marketing website?
The 5-10 Principle for Creating High Converting SaaS Lead Magnets
The other day I had an old highschool friend invite me to a private facebook group for their network marketing product.
How To Find & Close Early Adopters For Your B2B SaaS
Think of how easy it would be to scale if you could say…
5 Strategies To Build a Strong Board of Directors
If you’re about to assemble a board of directors, or you already have one…
Tips to Optimize and Grow Your Average Revenue Per User
In 2009, my mentor Dharmesh Shah (co-founder of Hubspot) sat in my office in San Francisco and casually dropped an acronym I hadn’t heard.
8 Brilliant Customer Success Tools to Dial-in Your Revenue Retention Process
Let’s pop the hood of your SaaS retention engine.
Churn Management 101
“_”HELP! I’m losing customers!”_”
5 Expensive Mistakes I've Made in My 30s That Could've Ruined My Life After 40
A few weeks ago, I owned up to the biggest mistakes I made in my 20s… mistakes that cost me literally _millions_.
The 7 Customer Success Metrics That Actually Matter for SaaS Companies
If you want to stop an investor like me dead in their tracks, [show them these 7 numbers](https://youtu.be/kp_Ux7Zn-Ns).
How to Create a Weekly SaaS Sales Team Meeting Agenda That Drives Actual Results
Do you have your dream sales team yet?
What Is a Customer Success Manager & What Do They Do for a SaaS Business?
“ _What the $%&# is a CSM… and how is that going to make me money?!”_
5 Tips to Convince Your Customers to Review Your SaaS Product (and Increase Social Proof)
Try this theoretical A/B test in your mind.
Successful Marketing Challenge Funnels
If you’re looking for growth hacks ripe for a SaaS business, then you need to see this.
The 6 Components to Positioning Your SaaS Product So It Sells Itself
Does your product have a hook?
How (And Why) To Find a Business Coach Who's Actually Legit
Today, the tables have turned and the microphone is being flipped.
How to Find SaaS Customers Before You Even Have a Product
_“_ _[How do I find a problem that would be perfect to solve with a SaaS](https://youtu.be/0jjL3ZDpkxc)?_ _”_
How Do You Talk to Potential Buyers? 5 Rules For The Fine Art of Friendly Acquisition
Bzzzt. Bzzzt.
Top 5 SaaS Metrics to Monitor a Customer’s First Session
Software companies love new customers…
5 Practices Of A Great Customer Success Manager
There are plenty of customer success managers.
A Founder's Guide to Impactful 1-1 Meetings With Their Direct Reports
You have a high-output employee working for your company and then suddenly they lose interest and stop performing the way they used to.
5 Essential Steps for Generating Leads From Your Content
When I started Flowtown, a marketing Saas product I built in San Francisco, over a decade ago… there was one thing I knew we had to do right:
5 Step Enterprise Sales Process
I was 24 when I closed my first enterprise level SaaS deal.
5 Steps to Hiring Top A-Players for Your Team
My first two companies FAILED hard.
6 Steps to Automate & Streamline Business Processes to Boost Efficiency and Stimulate Growth
300K/year.
7 Telltale Signs That Your Startup Is Forming a Toxic Culture
I’ll never forget this one employee I had just hired at [clarity.fm](http://clarity.fm/)
Opportunity Overflow Damaging Your Sales Pipeline? 5 Ways to Manage Leads Like a Pro
Some of you are gonna hate me for even saying this.
Thinking Of Buying a SaaS Business? 4 Areas To Review With Explanations
If I handed you a blank check and a portfolio of five software companies and asked you to acquire one of them by the end of the day… how would you feel?
6 Core Aspects to Defining an Ideal Customer Profile (ICP) For Your B2B Startup
I have a little secret.
When (and How) to Optimize How You Handle Failed Payments
I first met [Matt Goldman](https://twitter.com/sdmattg) – serial entrepreneur & CEO of [Churn Buster](https://churnbuster.io/) – 3 years ago in San Diego just after [selling Clarity.fm](https://techcr
6 Secrets To Converting Traffic To SaaS Free Trials
Back when I was growing Clarity.fm, we were getting a TON of organic traffic.
6 Core Business Functions of a SaaS Company And The Metrics To Measure
During Flowtown’s peak, I had TWELVE people reporting to me.
5 Steps To Incredibly Productive Weekly Team Meetings At Your Startup
If you run a small team of just 5 employees/co-founders…
Tell Stories that Sell: the Best Customer Case Study Template
Have you ever tried to collect a case study only to find yourself stumbling over the “ask” before mercifully aborting mission?
How To Compensate & Scale Your Startup Sales Team
Have you ever been talked into do something you knew was dumb?
6 Skills Every Entrepreneur Needs to Learn To Build a Million Dollar Company
I can still remember the moment I became a millionaire.
The Step-By-Step Guide To Creating A Webinar That Sells Software
What if you could get on a stage in front of an audience filled with your perfect customers and tell them about your software?
4 Part Framework To Write Cold Emails That Actually Get a Response
Have you ever cold emailed the CEO of a public company?
3 Key Principles To Building a Software Company With No Money
Can you build a thriving software business without writing code?
Strategic Planning: The 6 Key Elements To Business Growth
“Never begin the day until it is finished on paper.” ~ Jim Rohn ( [click to tweet](http://ctt.ec/cXULd))
6 Steps To Turn Around ANY Failing Company
I’m the guy that gets the call when a business is in trouble…
How To Choose An Idea If The Solution Already Exists
Do you think Google was the first search engine? AirBnb.com the first online vacation rental site? Dropbox the first online file storage company?
The 3 Business Personalities & How To Understand Which One You Are
I used to believe that ANYONE could be an entrepreneur.
The Best Strategy For Sending Your Customer a Thank You Video
Do you have a business coach that pushes you to do things outside of your comfort zone?
5 Important Elements of a Financial Business Model
Have you ever felt stupid?
The Top 5 SaaS Metrics
Are you a SaaS entrepreneur?
Friends Vs. Friendly: Why You’re Responsible For The People You Let Into Your Life
At 17, after I got out of jail and rehab ( long story), I had to rebuild my group of friends.
3 Things A Business Must Do To Be Successful
The other week I had the privilege of having [Greg Crabtree](https://simplenumbers.me/), the author of Simple Numbers, [over to my house for dinner](https://www.facebook.com/photo.php?fbid=10156730839
The 4-Part Checklist for Vetting Potential Business Partners
When I was building Spheric Technologies, we had a certain strategic partner that played a vital role in our company’s 150% year over year growth.
You Can Only Keep What You Give Away
I’m about to challenge you in a really BIG way, .
How To Create An Authority Engine (Personal Brand)
Do you consider yourself to be an expert in your field?
The 4-Part Framework For Making Bold Decisions
Decisions dictate outcomes.
Lean Learning: Just in Time vs. Just in Case
As entrepreneurs, we can get pretty damn obsessive about our growth and learning.
3 Strategies To Help You Choose The Right Business Idea To Pursue
I’m not sure about you, but I’ve got about 50+ domains for “projects” that have never gone anywhere.
4 Steps To Finding Your Brand's Soul
So I’m sitting in the waiting room for 45 minutes and I can’t believe I’m still here.
Building a Startup Growth Engine
When I first moved to San Francisco I spent the first year immersed in startup marketing. I believed that regardless of the company I eventually started, that as long as I understood marketing I would
3 Strategies For Understanding Your Customer
How to Understand Your Customer So Well Your Product Will Sell Itself - YouTube
3 Strategies To Building a Marketplace Startup
Building a two-sided market is probably the hardest thing you can build as an entrepreneur.
3 Simple "Forcing Functions" That Will 3-5x Your Productivity
I’m often asked how – in a 2 year period – [we](http://twitter.com/renee_warren) were able to:
Entrepreneurship Is Not A Career Move
In San Francisco, being an Entrepreneur puts you at the top of the food chain and failing is worn like a badge of honour – so most people [can’t wait to jump](https://www.danmartell.com/why-the-best-s
5 Big Lessons Skateboarding Taught Me About Business
As a teenager I was a “skater.” One of those kids who hung out downtown and annoyed the pedestrians. Skateboarding is how I spent my teenage years. Was I any good? I like to think so. Towards the end
Why The Best Startups Are Created In An Economic Downturn
In 2009, I was at a party in San Francisco and had a chance to talk with [Keith Rabois](https://twitter.com/rabois) about startups and why certain ones succeeded, while others failed. As someone who’s
Create a Life That You Can Be Proud Of
Did you know making [more than $75,000+/year](http://content.time.com/time/magazine/article/0,9171,2019628,00.html) won’t make you any happier? Most people think that more money will make them happier
How to Create a Great Presentation in Just 15 Minutes
Did you know that the highest paid profession in America is professional speaking? Speakers can earn between $5,000 and $10,000 for a 20 minute keynote presentation.
Long Term Greedy vs. Short Term Greedy
As the world evolves to one of “instant gratification,” it seems that doing business has as well.
7 Questions That Will Give Your Startup Some Clarity
Below are 7 questions that I’ve answered on Clarity using our Answers feature and I thought my responses could provide some Clarity (pun intended) for your startup.
Maslow's Hierarchy of Entrepreneurial Needs
“It isn’t normal to know what we want. It is a rare and difficult psychological achievement.” ~ Abraham Maslow
Marketing Is The Price You Pay For Being Unremarkable
“Marketing is the price you pay for being unremarkable”~ Robert Stephens, founder of the Geek Squad. That quote cuts like a knife because it’s a simple reminder that we can all be doing more to stando
5 Simple Questions To Understand The Unit Economics of a Customer
A few months ago I had lunch with my cousin who runs a property management company. He started telling me that he was having a hard time growing his business. So I asked him a few questions. I realize
What To Do When Things Aren't Working Out
Shit happens.
Keeping Startup Advisors Informed (Email Template)
As a [startup advisor](http://propelict.com/view/directors) and [angel investor](http://naoangelinvestor.wordpress.com/tag/dan-martell/), one of the first things I try and teach every entrepreneur, is
9 Reasons Why Doing a Startup is Like Running a Marathon
This past Saturday (November 14th, 2009) I ran my [first marathon](http://www.scarsports.com/ARGRmarathon.html)! It was hard. A lot harder then I thought it would be. Fortunately, I kept busy by th
9 Tactics to Kickstart Your Priority Focus
Do you already work 60, 80, maybe 100 hours per week? If so you’re definitely not lazy, but are you really working on the right—or as they say—the “Main Thing”?