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Insights for SaaS Founders

Page 3 of articles on strategies, frameworks, and stories.

9 SaaS Trends And Predictions
SaaS

9 SaaS Trends And Predictions

Are you prepared to ride the wave of the SaaS industry's meteoric rise? Like a powerful force of nature, Software as a Service is sweeping through the tech world at lightning speed. With thrilling bre

Matt Verlaque·May 24, 2023
How to Calculate Customer Acquisition Cost (CAC)
OperationsCustomer Success

How to Calculate Customer Acquisition Cost (CAC)

Starting a successful SaaS business is an exciting challenge that requires a keen eye for planning, an innovative marketing approach, and a knack for salesmanship to attract new customers and create a

Matt Verlaque·April 25, 2023
Essential Roles of a Customer Success Manager
OperationsLeadershipCustomer Success

Essential Roles of a Customer Success Manager

Customer success managers are the secret sauce behind many of today's successful SaaS businesses. They are the glue that holds together a company's customer service, marketing, and sales teams—ensurin

Matt Verlaque·March 31, 2023
A Full Guide to SaaS Financial Models
OperationsLeadership

A Full Guide to SaaS Financial Models

SaaS financial models are documents that outline your SaaS business’s financial performance and projections for you and your investors. This can be challenging for entrepreneurs (and even some CFOs) b

Matt Verlaque·March 15, 2023
What Is The Rule Of 40 And How To Calculate It?
OperationsTrainingCustomer Success

What Is The Rule Of 40 And How To Calculate It?

Measuring metrics is crucial for any business trying to excel in the SaaS industry. Without benchmarks, companies wouldn’t be able to make informed decisions about what to do next, especially in the e

Matt Verlaque·February 22, 2023
Best SaaS Startup Ideas (With Examples)
MarketingLeadershipLead Gen

Best SaaS Startup Ideas (With Examples)

As business moves more and more into the digital realm, it’s no surprise that SaaS companies are constantly innovating on new enterprise tools and solutions. From team collaboration and content planni

Matt Verlaque·January 31, 2023
What is SaaS Marketing? The Full Guide
MarketingLead Gen

What is SaaS Marketing? The Full Guide

SaaS marketing is a type of marketing that's designed to promote software-as-a-service products. Any kind of SaaS business including subscription-based service, web-based software, and hosted software

Matt Verlaque·January 23, 2023
The Roles and Responsibilities of a Startup CEO
StartupsLeadership

The Roles and Responsibilities of a Startup CEO

Most of us have thought about what it might be like to be entrepreneurs. Those of us who have actually done it know that it requires a lot of patience and skill. Otherwise, why would [only 40%](https:

Matt Verlaque·October 24, 2022
What Is a SaaS Company?
Training

What Is a SaaS Company?

No matter where you turn, [consumers and companies use SaaS (Software as a Service) on a daily basis](/blog/saas-statistics). Whether you watch movies on Netflix or host a c

Matt Verlaque·October 19, 2022
How to Organize Your SaaS Company Structure
OperationsLeadership

How to Organize Your SaaS Company Structure

Your company's structure plays a vital role in the success of your [SaaS sales](/blog/saas-sales-pipeline) pipeline. Applying the right company structure to your SaaS busine

Matt Verlaque·October 12, 2022
What is a Business Playbook and How to Write One?
OperationsLeadershipTraining

What is a Business Playbook and How to Write One?

Running a business is tough, and every entrepreneur knows it. And it only gets more challenging as your business expands, especially if you don’t have clear plans and guidelines for your team to follo

Matt Verlaque·September 15, 2022
Put Lead Nurturing on Autopilot With This SaaS Email Marketing Framework
MarketingLead GenSaaS Growth Show

Put Lead Nurturing on Autopilot With This SaaS Email Marketing Framework

Can you guess the missing link in most SaaS marketing funnels?

Matt Verlaque·August 24, 2022