From NASA Engineer to Entrepreneur (with Tyler Ryan)

"What it means to be data-driven is to let 99% of the decisions be made for you so that you can focus on the high-leverage 1%."

Join Johnny (@johnnypage13) and Matt (@mattverlaque) as they sit down with former NASA engineer turned entrepreneur, Tyler Ryan.

In this great conversation we go deep into Tyler's background and strategies, how he approached leaving one the best jobs on the planet to pursue his dream of entrepreneurship, and his big vision for his company LTV Numbers.

We uncover his journey from failed software development to successful launch and how that required a strong commitment to data-driven decision-making.

Timestamps:

00:00 Tyler's Background

08:30 The culture of rich history of NASA

11:16 Balancing the "Big Picture" at NASA

14:36 Transitioning from NASA to Entrepreneurship

15:33 The Origin Story: Building a Document Search Product

26:24 Joining a Business Mastermind and Starting Fit Funnel Guys

29:21 The start of LTV Numbers

32:18 The power of making the next bold move

33:12 Combining software with services

34:43 The customer journey

36:41 The challenges of data organization

42:46 What does being data-driven look like?

01:05:50 Data-driven decision-making

01:07:43 Auditing your metrics

01:10:29 The power of Paired Metrics

01:13:49 The struggle for work/life balance

01:19:50 The big vision for LTV Numbers

👉🏻 Want a 3-step action plan to help scale your SaaS? Book a FREE growth session: https://www.saasacademy.com/scalenow?...

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Post by Matt Verlaque

Matt is COO at SaaS Academy, the largest business coaching program for B2B SaaS founders in the world. He's also the co-founder of High Speed Ventures, where Dan Martell and I invest in early stage B2B SaaS companies. He's a passionate tech entrepreneur who took a non-traditional path to get there. After a decade in the fire department, Matt switched gears to co-found UpLaunch, a marketing automation platform for gyms which was acquired in 2020. Outside of business, Matt's a father to three young sons, husband to a badass wife, and the world’s okayest triathlete.

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