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Episode 23with Dev Basu

How to Build A $30M Company (with Dev Basu)

“The only difference between a really high performing team member and a high performing entrepreneur is their appetite for risk.”

Today, Johnny ‪@johnnypage1‬ and Matt ‪@mattverlaque‬ are joined by guest Dev Basu, CEO of Powered by Search, as they delve into Basu's entrepreneurial journey, starting from selling video games in high school to scaling SaaS companies through effective organic and paid traffic acquisition. He also shares valuable insights on scaling SaaS businesses, from balancing risk and reward to transitioning to a remote team. With a focus on conversions over traffic and the importance of a 'Who It's For' page, the episode provides actionable strategies for SaaS growth, making it a must-listen for SaaS founders and marketers targeting digital age business scaling.

Timestamps:

( 0:40) - Introduction

( 1:40) - Dev's entrepreneurial journey

( 4:03) - The evolution of powered by search

( 6:35) - Building a high-performance team

( 8:46) - Navigating risks and opportunities

( 14:09) - Powered by search's approach to growth

( 21:48) - Aligning sales and marketing for success

( 24:20) - Unlocking the power of KPAs in marketing

( 26:56) - Creating a feedback loop: The secret to organizational success

( 28:02) - Revolutionizing compensation plans

( 30:54) - Optimizing marketing and sales strategies

( 34:57) - Leveraging compensation and flexibility for team success

( 37:53) - Building a world-class distributed team

( 43:12) - Empowering marketing strategies

(48:54) - Conclusion

👉🏻 Want a 3-step action plan to help scale your SaaS? Book a FREE growth session: https://www.saasacademy.com/scalenow?...

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Post by Matt Verlaque

Matt is COO at SaaS Academy, the largest business coaching program for B2B SaaS founders in the world. He's also the co-founder of High Speed Ventures, where Dan Martell and I invest in early stage B2B SaaS companies. He's a passionate tech entrepreneur who took a non-traditional path to get there. After a decade in the fire department, Matt switched gears to co-found UpLaunch, a marketing automation platform for gyms which was acquired in 2020. Outside of business, Matt's a father to three young sons, husband to a badass wife, and the world’s okayest triathlete.

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